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Blended ROAS and platform ROAS both compare revenue with ad spend, but they use different revenue views.
Platform ROAS usually uses revenue attributed inside an ad platform. Blended ROAS uses total revenue and total ad spend across paid channels.
Platform ROAS is useful for tactical campaign optimization. Blended ROAS is useful for checking whether the paid media program is efficient overall.
A platform can report strong ROAS while blended ROAS weakens if attribution is inflated or spend overlaps. The opposite can happen when platform attribution misses assisted conversions.
Use the Blended ROAS Calculator at /tools/blended-roas-calculator for a broad view, and the ROAS Calculator at /tools/roas-calculator for campaign-level checks.
Blended ROAS vs platform ROAS: what is the difference
Blended ROAS and platform ROAS answer different attribution questions. Learn how marketers should use both.
Platform ROAS usually uses revenue attributed inside an ad platform. Blended ROAS uses total revenue and total ad spend across paid channels.
Platform ROAS is useful for tactical campaign optimization. Blended ROAS is useful for checking whether the paid media program is efficient overall.
A platform can report strong ROAS while blended ROAS weakens if attribution is inflated or spend overlaps. The opposite can happen when platform attribution misses assisted conversions.
Use the Blended ROAS Calculator at /tools/blended-roas-calculator for a broad view, and the ROAS Calculator at /tools/roas-calculator for campaign-level checks.
Blended ROAS
ROAS
Marketing Metrics
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Useful tools
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Ad Spend Calculator
Estimate ad spend and daily budget from target revenue, target ROAS, and campaign length.
Budget Pacing Calculator
Check whether campaign spend is ahead, behind, or on pace compared with the planned advertising budget.