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Blended ROAS compares total revenue with total ad spend across channels.
Example one: An ecommerce store produces $120,000 in total revenue and spends $30,000 on ads across Meta, Google, TikTok, and affiliates. Blended ROAS is 4.00. This means every $1 of ad spend matched $4 of total revenue.
Example two: Revenue rises to $150,000, but ad spend rises to $50,000. Blended ROAS falls to 3.00. The store grew, but paid efficiency weakened.
Blended ROAS is useful because platform-reported ROAS can double count or miss cross-channel effects.
Use the Blended ROAS Calculator at /tools/blended-roas-calculator, then compare with ROAS at /tools/roas-calculator and MER at /tools/mer-calculator.
Blended ROAS examples for ecommerce stores
Use blended ROAS examples to understand total store revenue compared with total ad spend.
Example one: An ecommerce store produces $120,000 in total revenue and spends $30,000 on ads across Meta, Google, TikTok, and affiliates. Blended ROAS is 4.00. This means every $1 of ad spend matched $4 of total revenue.
Example two: Revenue rises to $150,000, but ad spend rises to $50,000. Blended ROAS falls to 3.00. The store grew, but paid efficiency weakened.
Blended ROAS is useful because platform-reported ROAS can double count or miss cross-channel effects.
Use the Blended ROAS Calculator at /tools/blended-roas-calculator, then compare with ROAS at /tools/roas-calculator and MER at /tools/mer-calculator.
Blended ROAS
ROAS
ecommerce
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Useful tools
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Ad Spend Calculator
Estimate ad spend and daily budget from target revenue, target ROAS, and campaign length.
AOV Calculator
Calculate average order value from total revenue and number of orders for ecommerce, ads, and store performance reporting.
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.