Articles
Sales pipeline coverage shows whether current pipeline value is large enough for a revenue target.
The formula is:
Pipeline coverage = pipeline value / revenue target
For example, if your pipeline is $420,000 and the target is $150,000, pipeline coverage is 2.80x.
You can also calculate weighted coverage by applying expected win rate. If the expected win rate is 30%, weighted pipeline is $126,000 and weighted coverage is 0.84x.
Use the Sales Pipeline Coverage Calculator at /tools/sales-pipeline-coverage-calculator, then compare the result with opportunity win rate, pipeline velocity, CAC, and payback period.
How to calculate sales pipeline coverage
Learn the sales pipeline coverage formula and how to compare pipeline value with revenue targets.
The formula is:
Pipeline coverage = pipeline value / revenue target
For example, if your pipeline is $420,000 and the target is $150,000, pipeline coverage is 2.80x.
You can also calculate weighted coverage by applying expected win rate. If the expected win rate is 30%, weighted pipeline is $126,000 and weighted coverage is 0.84x.
Use the Sales Pipeline Coverage Calculator at /tools/sales-pipeline-coverage-calculator, then compare the result with opportunity win rate, pipeline velocity, CAC, and payback period.
Sales Pipeline Coverage
Pipeline Velocity
Win Rate
FAQ
What is this article for?
It explains a practical topic and connects readers to useful tools where relevant.
How does it support the site?
Articles give readers background, examples, and next steps for using the tools effectively.
Can readers move to related tools?
Yes. The page is linked to the tool archive, related tools, and the site search experience.
Related reading
How to calculate sales pipeline value
Learn how to calculate sales pipeline value and weighted pipeline value from opportunities and deal size.
How to calculate marketing funnel conversion rates
Learn how to calculate visitor-to-lead, lead-to-opportunity, and full-funnel conversion rates.
How to calculate lead-to-sale conversion rate
Learn the lead-to-sale conversion rate formula and how it connects lead generation to revenue.
Lead source ROI vs cost per lead
Lead source ROI and CPL answer different campaign questions. Learn why cheap leads are not always better.
Lead-to-sale conversion rate vs lead conversion rate
Lead-to-sale conversion rate is a narrower revenue-focused version of lead conversion rate.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
Useful tools
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Ad Spend Calculator
Estimate ad spend and daily budget from target revenue, target ROAS, and campaign length.
Budget Pacing Calculator
Check whether campaign spend is ahead, behind, or on pace compared with the planned advertising budget.