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How to calculate sales pipeline value

2026-05-20 17:39 · Paid Marketing

How to calculate sales pipeline value

Learn how to calculate sales pipeline value and weighted pipeline value from opportunities and deal size.

Sales pipeline value shows the total potential revenue represented by open opportunities.

The formula is:

Sales pipeline value = opportunities x average deal size

For example, if a team has 90 opportunities and an average deal size of $3,200, pipeline value is $288,000.

Weighted pipeline applies expected win rate. At a 28% win rate, the weighted pipeline is $80,640.

Use the Sales Pipeline Calculator at /tools/sales-pipeline-calculator, then compare the result with pipeline coverage, pipeline velocity, deal size, close rate, and CAC.
Sales Pipeline Pipeline Coverage Deal Size

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