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Opportunity Win Rate Calculator

Opportunity Win Rate Calculator

opportunity win rate calculator Calculate opportunity win rate and won revenue from sales opportunities.

Calculate opportunity win rate from sales opportunities and won deals.

Free tool

Use the Opportunity Win Rate Calculator

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Opportunity win rate

24.00%

Won revenue

$64,800.00

36 wins from 150 opportunities gives a 24.00% opportunity win rate.

Opportunity win rate shows how many qualified sales opportunities become won deals.

The formula is: opportunity win rate = won deals / sales opportunities x 100. If a team works 150 opportunities and wins 36 deals, opportunity win rate is 24.00%.

Use this metric to evaluate lead quality, sales handoff, sales process changes, and the revenue quality of paid acquisition sources.

How to use it

Step 1

Enter total sales opportunities.

Step 2

Enter won deals.

Step 3

Optionally enter average deal value.

Step 4

Review opportunity win rate and won revenue.

FAQ

What is opportunity win rate?

Opportunity win rate is the percentage of sales opportunities that become won deals.

How do you calculate opportunity win rate?

Divide won deals by total opportunities, then multiply by 100.

Is opportunity win rate the same as sales conversion rate?

They are often similar, but opportunity win rate is specifically focused on qualified opportunities and closed wins.

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