Articles
Marketing funnels and sales funnels are connected, but they are not the same view.
A marketing funnel usually starts with traffic, clicks, visitors, or leads. A sales funnel usually starts later, often at qualified leads, opportunities, demos, proposals, or deals.
Marketing funnel metrics help diagnose demand generation quality. Sales funnel metrics help diagnose qualification, sales process, close rate, and pipeline health.
Use the Marketing Funnel Calculator at /tools/marketing-funnel-calculator for the full journey, then use the Pipeline Velocity Calculator at /tools/pipeline-velocity-calculator and Opportunity Win Rate Calculator at /tools/opportunity-win-rate-calculator for the sales side.
Marketing funnel vs sales funnel: what is the difference
Marketing funnels and sales funnels overlap, but they are usually used for different parts of the customer journey.
A marketing funnel usually starts with traffic, clicks, visitors, or leads. A sales funnel usually starts later, often at qualified leads, opportunities, demos, proposals, or deals.
Marketing funnel metrics help diagnose demand generation quality. Sales funnel metrics help diagnose qualification, sales process, close rate, and pipeline health.
Use the Marketing Funnel Calculator at /tools/marketing-funnel-calculator for the full journey, then use the Pipeline Velocity Calculator at /tools/pipeline-velocity-calculator and Opportunity Win Rate Calculator at /tools/opportunity-win-rate-calculator for the sales side.
Marketing Funnel
Sales Funnel
Funnel Conversion Rate
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Useful tools
Pipeline Velocity Calculator
Calculate sales pipeline velocity from opportunities, deal value, win rate, and sales cycle length.
Opportunity Win Rate Calculator
Calculate opportunity win rate from sales opportunities and won deals.
Marketing Funnel Calculator
Calculate visitor-to-lead, lead-to-opportunity, opportunity-to-customer, and full-funnel conversion rates.
Funnel Conversion Rate Calculator
Calculate visitor-to-lead, lead-to-customer, and visitor-to-customer conversion rates.
Close Rate Calculator
Calculate close rate and decision win rate from opportunities, closed-won deals, and closed-lost deals.
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.