Searchespilot
Calculator
Deal Size Calculator

Deal Size Calculator

deal size calculator Calculate average deal size from revenue and won deals.

Calculate average deal size and revenue per customer from won revenue and deals.

Free tool

Use the Deal Size Calculator

No signup required

Average deal size

$3,000.00

Revenue per customer

$3,428.57

$96,000.00 from 32 won deals gives a $3,000.00 average deal size.

Average deal size measures how much revenue each won deal produces on average.

The formula is: average deal size = total won revenue / won deals. If a team closes $96,000 from 32 deals, average deal size is $3,000.

Use this metric when reviewing sales pipeline value, pipeline velocity, CAC payback, lead quality, and whether paid acquisition is bringing in the right kind of customers.

How to use it

Step 1

Enter total won revenue.

Step 2

Enter won deals.

Step 3

Optionally enter new customers.

Step 4

Review average deal size and revenue per customer.

FAQ

What is average deal size?

Average deal size is the average revenue produced by each won deal.

How do you calculate average deal size?

Divide total won revenue by the number of won deals.

Why does deal size matter for marketing?

Deal size affects CAC payback, pipeline velocity, and how much you can afford to spend on leads.

More tools

Calculator

ROI Calculator

Calculate ROI percentage and net return from revenue and investment cost.

Calculator

ROAS Calculator

Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.

Calculator

MER Calculator

Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.

Calculator

Ad Spend Calculator

Estimate ad spend and daily budget from target revenue, target ROAS, and campaign length.

Calculator

Budget Pacing Calculator

Check whether campaign spend is ahead, behind, or on pace compared with the planned advertising budget.

Related guides