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Deal Size Calculator

Deal Size Calculator

deal size calculator Calculate average deal size from revenue and won deals.

Calculate average deal size and revenue per customer from won revenue and deals.

Free tool

Use the Deal Size Calculator

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Average deal size

$3,000.00

Revenue per customer

$3,428.57

$96,000.00 from 32 won deals gives a $3,000.00 average deal size.

Average deal size measures how much revenue each won deal produces on average.

The formula is: average deal size = total won revenue / won deals. If a team closes $96,000 from 32 deals, average deal size is $3,000.

Use this metric when reviewing sales pipeline value, pipeline velocity, CAC payback, lead quality, and whether paid acquisition is bringing in the right kind of customers.

How to use it

Step 1

Enter total won revenue.

Step 2

Enter won deals.

Step 3

Optionally enter new customers.

Step 4

Review average deal size and revenue per customer.

FAQ

What is average deal size?

Average deal size is the average revenue produced by each won deal.

How do you calculate average deal size?

Divide total won revenue by the number of won deals.

Why does deal size matter for marketing?

Deal size affects CAC payback, pipeline velocity, and how much you can afford to spend on leads.

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