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Close rate and win rate are often used interchangeably, but the denominator can differ.
Close rate often divides closed-won deals by all qualified opportunities. Win rate may divide closed-won deals by decided deals, meaning closed-won plus closed-lost.
The difference matters when many opportunities are still open. A decision-only win rate can look stronger than a close rate that includes all active opportunities.
Use the Close Rate Calculator at /tools/close-rate-calculator to compare both views, then use the Opportunity Win Rate Calculator at /tools/opportunity-win-rate-calculator when you need a dedicated opportunity win rate metric.
Close rate vs win rate: what is the difference
Close rate and win rate are often used together, but definitions can differ depending on the denominator.
Close rate often divides closed-won deals by all qualified opportunities. Win rate may divide closed-won deals by decided deals, meaning closed-won plus closed-lost.
The difference matters when many opportunities are still open. A decision-only win rate can look stronger than a close rate that includes all active opportunities.
Use the Close Rate Calculator at /tools/close-rate-calculator to compare both views, then use the Opportunity Win Rate Calculator at /tools/opportunity-win-rate-calculator when you need a dedicated opportunity win rate metric.
Close Rate
Win Rate
Opportunity Win Rate
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Useful tools
Opportunity Win Rate Calculator
Calculate opportunity win rate from sales opportunities and won deals.
Close Rate Calculator
Calculate close rate and decision win rate from opportunities, closed-won deals, and closed-lost deals.
Pipeline Velocity Calculator
Calculate sales pipeline velocity from opportunities, deal value, win rate, and sales cycle length.
Sales Pipeline Calculator
Calculate sales pipeline value and weighted pipeline from opportunities, deal size, and win rate.
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
CPC Calculator
Use this free CPC calculator to estimate cost per click from total ad spend and clicks across paid marketing campaigns.