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Close rate measures the percentage of qualified opportunities that become closed-won deals.
The formula is:
Close rate = closed-won deals / qualified opportunities x 100
For example, if a team works 200 qualified opportunities and wins 50 deals, close rate is 25.00%.
Close rate is useful because it connects lead quality and sales process performance to revenue outcomes.
Use the Close Rate Calculator at /tools/close-rate-calculator, then compare the result with opportunity win rate, sales conversion rate, pipeline velocity, CAC, and lead quality score.
How to calculate close rate
Learn the close rate formula and how to measure closed-won deals from qualified opportunities.
The formula is:
Close rate = closed-won deals / qualified opportunities x 100
For example, if a team works 200 qualified opportunities and wins 50 deals, close rate is 25.00%.
Close rate is useful because it connects lead quality and sales process performance to revenue outcomes.
Use the Close Rate Calculator at /tools/close-rate-calculator, then compare the result with opportunity win rate, sales conversion rate, pipeline velocity, CAC, and lead quality score.
Close Rate
Win Rate
Sales Conversion Rate
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Useful tools
Close Rate Calculator
Calculate close rate and decision win rate from opportunities, closed-won deals, and closed-lost deals.
Opportunity Win Rate Calculator
Calculate opportunity win rate from sales opportunities and won deals.
Pipeline Velocity Calculator
Calculate sales pipeline velocity from opportunities, deal value, win rate, and sales cycle length.
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
Lead Quality Score Calculator
Estimate lead quality score from fit, intent, engagement, and data completeness signals.
Sales Conversion Rate Calculator
Calculate sales conversion rate from opportunities and won customers.